About me

Minh Hao Nguyen

IKMZ – University of Zurich
Andreasstrasse 15
Room AND 3.68
8050 Zurich, Switzerland

E: mh.nguyen [a] ikmz.uzh.ch
T: +41 44 635 20 36

Welcome! My name is Minh Hao Nguyen and I am a researcher in the field of communication, new media technology, and health. I currently work as a postdoctoral Senior Teaching and Research Associate (Oberassistentin) at Internet & Society Division of the Department of Communication and Media Research (IKMZ), University of Zurich.

I obtained my BSc in International Communication and Media from the Erasmus University Rotterdam in 2012, and I earned my MSc in Communication Science (research) from the University of Amsterdam in 2014. In 2019, I received my doctorate (PhD) from the Amsterdam School of Communication Research (ASCoR), University of Amsterdam. In my dissertation, I investigated the uses and effects of tailored online health information for older adults and cancer patients combining multiple methods and sources of data (survey research, experiments, a randomized controlled field trial, content analysis, and website tracking data). A central component to this work is the interplay between online and offline communication channels, as online behaviors can have offline consequences and vice versa.

My research interests include the content, uses, and consequences of new media technologies (e.g., the Internet, SNS, mobile technologies) for health and well-being in an increasingly digitizing society. I have a particular interest in the role of digital technologies for tailored/personalized communication in different contexts including health, news, and commerce. In my work I try to move beyond traditional research methods by integrating behavioral tracking data with self-report measures.

Photo by IKMZ, University of Zurich.